The Best Social Media Marketing Strategy for Your Business

Social media is powerful. It’s the fastest-growing form of communication and marketing, and it has an enormous reach. A social media program can make the difference between triumph and failure for any business. There are millions of people on every social media platform, so it’s important to make sure you’re using the best social media marketing strategy for your business. Here are some ways to use some of the most popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Youtube, Snapchat, Reddit, and Tumblr for your business.

Marketing on Facebook

Facebook is by far the biggest social media platform. It boasts over 1.4 billion monthly users, equating to well over 50% of the world’s population. As a result, you can improve your business by using Facebook to advertise your products and services.

You can post videos, sales pages, and ads. You can make contact forms and even form posts for your customers to leave a review and feedback on your business.

Use Facebook Moments. This is a new tool where you can invite your customers to take photos of themselves or their kids enjoying your product. Then you can publish it in a private post for your customer to share. The idea is that this will help spread awareness about your business.

Facebook ads are a great space to boost sales.

Twitter Marketing

Twitter is pretty much the tweet of choice for almost every social media channel out there. With over 330 million active users in May 2017, Twitter is one of the most popular social media platforms. The main benefit of using Twitter for marketing is getting immediate feedback and real-time analytics from your followers. With Twitter analytics, you can easily see which tweets are performing well, the numbers of followers you have, and where your followers are located.

In addition, Twitter is a platform that encourages interaction with other users. It’s a lot like having an ongoing conversation with your customers. Tweets can be pictures or links, and they’re the most obvious way to promote your business.

LinkedIn Marketing:

Businesses can connect with prospective customers and keep in touch with current customers by using LinkedIn for business. LinkedIn is a great way to get people to visit your website and to do other things like answer a survey, order a product and participate in your company.

Facebook Marketing:

If you own a food business, Facebook is the best place to advertise and market your food or brand. You can reach people you’d never reach through any other channel. Facebook allows you to connect with users and make connections with other Facebook users. You can also organize special events and send out fun messages to your users.

Social Media:

By using different social media platforms, you can easily reach and interact with people.

Pinterest Marketing:

Why It’s Important: Pinterest is great for businesses with product-based boards and other inspiration-based companies. You can share inspiration from products you like, and other people can come and like your boards. This way, you can give your customers an opportunity to leave feedback and reviews for you.

Why You Should Use It: Use a visual marketing strategy on Pinterest to create compelling images with information that keeps people coming back to see more. You can also use Pinterest to do giveaways on your business page. Use Pinterest to promote products and other sales on your blog.

Facebook Marketing

Why It’s Important: Facebook can be used as a free and effective way to get your messages out to potential customers, and you don’t have to pay to advertise.

Youtube Marketing

One of the best social media marketing strategies is to make use of video. Youtube has exploded in popularity as a platform for marketers. YouTube has millions of people on, and it’s easy to create an engaging video. You can take advantage of both Youtube’s natural talent for storytelling and its powerful search engine optimization capabilities to boost your videos’ exposure and impact. Using a video in your content marketing can help both existing and prospective customers connect with you and your company.

Facebook Marketing

Facebook boasts over 2.13 billion users and more than 1.65 billion active users monthly.

Snapchat Marketing

Snapchat is a media-sharing platform that creates a “temporary” environment for sharing photos and videos with your friends, family, and the public. You can also create your own private photo albums to share. With the platform’s geo-filter and geo-flex options, you can use these photos to add a little fun to your community, promote your brand, your products, or even just share a fun moment with your friends. Snapchat is a great way to connect with your audience and get a first-person look at their lives while also promoting your company.

Reddit and Tumblr Marketing

Social media is extremely popular on Reddit. You can get free publicity on any of the subreddits (subreddits are online communities on Reddit). If you can get a significant amount of people to post your page, then your reach increases exponentially. If you’re not using Reddit for your business, then it’s time to start.

For this article, we’ll focus on Reddit. There are literally hundreds of subreddits (subreddits are like online forums) in which you can post your content.

Reddit Marketing

Reddit is a great social media marketing strategy because it can connect with an audience based on their own interests. There are more than 140,000 active subreddits, and anyone can create an account. There are hundreds of great subreddits for almost every niche, so it’s important to think about how you can bring your company to the attention of the audience.

LinkedIn Marketing

LinkedIn is a great social media marketing strategy because people generally look at job listings before they look at businesses. People who are already employed look at business pages first, but people who are looking for a job tend to look at a business’s job posts first.

Tumblr Marketing

Tumblr has an audience of millions. The platform is primarily for creative types, but it’s easy to tell which posts are being promoted from the more popular brands. If you see a sponsored post on a popular Tumblr feed, you’ll know that the brand paid for that post to go up. Tumblr works a lot like Facebook. But, Tumblr has a way of letting brands share their content without coming across as intrusive.

An effective social media marketing strategy can make a big impact on your business. Some social media platforms are much more popular than others, but there’s still room for all of them in your strategy.